One of the best ways to give your business more exposure and accessibility is with a website, regardless of whether your business is internet based or not. As the business world evolves, more and more companies are heading to the online world to expand their enterprises to the masses of consumers who now prefer a web-based approach.

The unfortunate thing is that so many companies seem to think that simply having a website is enough and that the design of it is of less importance. They could not be more wrong and here are some vital reasons why a high quality web-design is equally as important as the products or services that you sell.

First Impression

The importance of a first impression cannot be stressed enough. Within the first 5-10 seconds that a customer spends on your website they will have decided how professional they think you are, how trustworthy and how likely they are to continue on your site. That is a lot of things that you do not want to get wrong before you even have the chance to show the customer who you are and what you can do for them. Poor web design will turn away customers before you even get the chance to make a pitch.

Attention Span

The attention span of internet users these days is incredibly short, we live in a world where businesses no longer dictate what the consumer wants, the consumer demands us to give them what they need. A smart web design on your site should enable users to navigate the site with ease and in a fluid manner. Poor web design that feels slow and clumsy and that requires the user to work hard to move about the site will turn off and make them take their business elsewhere.

Memorable

In todays world of social media marketing and brand power, it is important that you stand out from the crowd and great web design is a key component in this approach. You want customers to not only be happy with your service, but to remember you and tell others about your business, a snappy, bright and easy to use web design will ensure that both your company and your website will make a lasting impression on your customers. 

Sharing

It is important to remember that the internet is a community, a group of people who regularly share experiences and learn from those of others. If you have any desires for exponential growth then you are going to need quality web design on your site. It is estimated that 18% of users on your website are likely to share the site and their experiences to their friends and colleagues if you have a functional and easy-to-use website.

This figure may seem low but consider how many people you will reach from those 18%, then consider that 18% of those people will do the same thing, gradually your internet reach will grow and so will your business. All of this comes from having a well-developed and beautifully designed website. Cutting corners with poor design may seem like a good short-term solution, but in the long-term it will only hamper the growth of your business.